“The only thing worse than being talked about,” said Oscar Wilde, “is not being talked about.” Maybe that’s why Activision’s Eric Hirshberg took the time to thank Electronic Arts for the company’s “assistance in building awareness” for the Call of Duty brand. And it's true! EA won't shut up about Call of Duty! Maybe that's how Black Ops got to have the single most profitable DLC installment of all time. Okay, it's probably also because Black Ops is pretty killer, but the extra publicity couldn't have hurt.
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“The only thing worse than being talked about,” said Oscar Wilde, “is not being talked about.” Maybe that’s why Activision’s Eric Hirshberg took the time to thank Electronic Arts for the company’s “assistance in building awareness” for the Call of Duty brand. And it's true! EA won't shut up about Call of Duty! Maybe that's how Black Ops got to have the single most profitable DLC installment of all time. Okay, it's probably also because Black Ops is pretty killer, but the extra publicity couldn't have hurt.
Read Full Article
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