I can understand a studio and a brand attempting to work together to figure out some sort of reasonable ad campaign for an upcoming game, as there’s nothing inherently wrong with that concept. Product placement or cross promotion is nothing new in the industry, but this new collaboration between Pepsi and Activision is nothing short of unholy.
Read Full Article
I can understand a studio and a brand attempting to work together to figure out some sort of reasonable ad campaign for an upcoming game, as there’s nothing inherently wrong with that concept. Product placement or cross promotion is nothing new in the industry, but this new collaboration between Pepsi and Activision is nothing short of unholy.
Read Full Article
Post a Comment