What does a Need for Speed game need nowadays? Yes, that's it: swimsuit models

EA have announced details of an exclusive marketing partnership between Need for Speed and Swimsuit franchises. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles on the Xbox 360, PlayStation 3 and PC versions of Need for Speed The Run.

Irina Shayk, cover model of the 2011 SI Swimsuitand Chrissy Teigen, a feature model in the 2011 issue, will star as best friends and rival racers competing against Jack, the protagonist and “man on the run” in Need for Speed The Run. As part of the partnership, Sports Illustrated and Electronic Arts are producing “The Making of Need for Speed The Run” DVD which will be included in a Sports Illustrated subscription offer whereby new subscribers will receive a six month All Access subscription to SI, Need for Speed The Run video game and the DVD for $49.99. (Xbox 360 and PlayStation 3 versions only)