Monday, 12 September 2011
Fans can get their hands on Just Dance 3 at each tour location and get the chance to see Katy Perry playing the game in a video shown before each performance. It’s not the first time fans have seen Katy Perry playing Just Dance. This tour sponsorship follows her recent music video ‘Last Friday Night (T.G.I.F.)’ in which she plays the game and has now been viewed on youtube over 100 million times.
“This is a landmark sponsorship for Just Dance and demonstrates how this game has transcended its platform to become a hugely popular entertainment brand in the UK. The tour sponsorship of Katy Perry’s California Dreams Tour offers fans a chance to meet Katy Perry in person by playing Just Dance 2,” said Mark Slaughter, Head of Marketing, Ubisoft.
The California Dreams tour begins in Sheffield on October 12 and runs throughout the UK and Ireland until November.
Ubisoft will be launching the third game in the Just Dance series on October 11. Just Dance 3 marks the debut of the Just Dance series on Kinect for Xbox 360 and the PlayStation Move for PlayStation 3, as well as its return to the Wii.
For details on how to win a chance to meet Katy backstage at select concerts, and for the latest information on Just Dance 3, "like" the game's Facebook Page at http://www.facebook.com/justdanceuk









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