LOVEFiLM movie service finally takes it place on Microsoft's console

Microsoft and Lovefilm have announced a partnership that will bring the service to millions of Xbox 360 users across the UK and Germany.

The agreement sees Lovefilm become an official Xbox Live integrated film service provider and is the next step in Lovefilm's strategy for multi-platform delivery - already offering streaming on the Lovefilm Player through the PC, iPad, in-home connected living room devices, PlayStation 3 and now, Xbox 360.

With Kinect for Xbox 360, user interaction will be made more personal and intuitive, with the ability to effortlessly control the Lovefilm Player App through motion, gestures and voice commands.

Members will be able to scroll through titles on the page, search through categories including 'Pick of the Week', 'Most Watched' and 'Highest Rated', view ratings and search through the Lovefilm instant offering by title, actor and genre.