Thursday, 14 June 2012
“American Idol created the reality television singing competition format that defined an entire genre and grew into a massive pop culture phenomenon,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “This exciting entertainment brand has a loyal and active fan base that has generated billions of votes since the series launched. That kind of unprecedented engagement offers a unique opportunity for us to introduce new interactive experiences that develop those social connections.”
“Majesco’s expertise in creating casual and family oriented titles made them the perfect partner for our biggest brand, American Idol,” added Naz Cuevas, Senior Manager, Consumer Products, Hardlines, FremantleMedia Enterprises.
Additional details of the American Idol game will be announced at a future date.
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