Free-to-play Call of Duty Online set to invade China

Activision has today announced 'Call of Duty Online', a free-to-play game which is based on the Call of Duty: Modern Warfare universe and aimed at Chinese game players.

Call of Duty Online has been in development by Activision for approximately two years and under a multi-year agreement with Activision, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.

“We are very excited about our relationship with Tencent and the opportunities for gaming in China,” said Bobby Kotick, CEO of Activision Blizzard. “We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.”

"We have worked closely with Tencent to create a game with broad appeal for the Chinese market. We look forward to laying the foundation for a long-standing relationship with Tencent and to launching a new and unique experience for fans.”

Call of Duty Online will capitalize on the multiplayer experience that the Call of Duty franchise is known for and introduce a new gaming model designed specifically for the Chinese market. This new model will allow players the ability to personalize their weapons, characters and equipment by purchasing enhancements, gear, and perks from the in-game store.

The new game will also bring a variety of game modes and maps and features an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare universe.