You’re going to see stories about how much money Black Ops 2 took in during its first 15 days of availability, and Activision helpfully pointed out that its product was able to reach $1 billion in gross revenue two days faster than Avatar, which is currently the highest grossing film with $2.78 billion in worldwide ticket sales. The story Activision likely wants to sell is that Black Ops 2 is bigger, and more profitable, than the biggest blockbuster films.
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You’re going to see stories about how much money Black Ops 2 took in during its first 15 days of availability, and Activision helpfully pointed out that its product was able to reach $1 billion in gross revenue two days faster than Avatar, which is currently the highest grossing film with $2.78 billion in worldwide ticket sales. The story Activision likely wants to sell is that Black Ops 2 is bigger, and more profitable, than the biggest blockbuster films.
Read Full Article
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