In a recent phone interview with GamesIndustry International, Activision Publishing boss Eric Hirshberg noted that many "misinterpret" his company's very careful approach to mean that it's not interested in other growing markets like mobile. At the same time, he stressed the continued importance of the console sector, and gave his frank opinion that Microsoft will have much work to do in convincing consumers that a $499 Xbox One with Kinect bundled in will be worth the investment.
Read Full Interview
In a recent phone interview with GamesIndustry International, Activision Publishing boss Eric Hirshberg noted that many "misinterpret" his company's very careful approach to mean that it's not interested in other growing markets like mobile. At the same time, he stressed the continued importance of the console sector, and gave his frank opinion that Microsoft will have much work to do in convincing consumers that a $499 Xbox One with Kinect bundled in will be worth the investment.
Read Full Interview
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