Wednesday, 23 October 2013


According to Pokémon art director Ken Sugimori, paying real-world money to unlock certain Pokémon is something that has often not been seen as complementing the intended feel of the series: "The reason being is because it’s one of things that could ruin the worldview of Pokémon. I believe the reason we don’t simply commercialise is that it’s a way of protecting the brand, and for this purpose, we have the speciality company called The Pokémon Company."

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According to Pokémon art director Ken Sugimori, paying real-world money to unlock certain Pokémon is something that has often not been seen as complementing the intended feel of the series: "The reason being is because it’s one of things that could ruin the worldview of Pokémon. I believe the reason we don’t simply commercialise is that it’s a way of protecting the brand, and for this purpose, we have the speciality company called The Pokémon Company."

Read Full Article

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