Nintendo president Satoru Iwata has explained why its digital games are not less expensive than their boxed counterparts, which must be manufactured on discs and shipped to retailers. Iwata explained that this price parity is the result of Nintendo wanting to make sure the company's software, released digitally, is not devalued compared to the boxed product.
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Nintendo president Satoru Iwata has explained why its digital games are not less expensive than their boxed counterparts, which must be manufactured on discs and shipped to retailers. Iwata explained that this price parity is the result of Nintendo wanting to make sure the company's software, released digitally, is not devalued compared to the boxed product.
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