The video production company behind gaming sensation PewDiePie is now owned by Disney. The $500m acquisition was confirmed overnight, giving Disney stewardship over the network’s 380m subscribers, 5.5bn monthly views and existing stable of 55,000 YouTube channels. Last year PewDiePie beat the likes of Miley Cyrus and One Direction to become YouTube’s most watched star in H2 2013.
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The video production company behind gaming sensation PewDiePie is now owned by Disney. The $500m acquisition was confirmed overnight, giving Disney stewardship over the network’s 380m subscribers, 5.5bn monthly views and existing stable of 55,000 YouTube channels. Last year PewDiePie beat the likes of Miley Cyrus and One Direction to become YouTube’s most watched star in H2 2013.
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