EA's Battlefield 3 begins its assault on retail worldwide

Battlefield 3 is now available at retail stores in North America. With close to 3 million pre-sales, Battlefield 3 is the biggest first-person shooter launch in EA's history.

Battlefield 3 launches with a 93 on Metacritic. Even prior to launch, fans around the world have already demonstrated their anticipation for the game with over 100 million video views and over 2 million “likes” on the Battlefield Facebook page. Additionally, an astounding 9.5 million gamers downloaded the September beta and collectively set new social online play records for EA with 42 billion shots fired and 1.6 billion kills registered, 21 million exploded M-Com stations and 19 million dog tags lost at the end of a knife.

The Battlefield franchise began in 2002 and has risen to international acclaim over the last decade. Developed by DICE in Stockholm, Sweden, the series has sold 40M unit’s life-to-date. Since the launch of the first title, Battlefield 1942, DICE has released 17 games and expansion packs in the Battlefield franchise; all with the series’ signature open sandbox gameplay, vast array of military vehicles and an emphasis on social multiplayer with friends. With the release of Battlefield 3, DICE takes the franchise – and the shooter category – to new heights with the introduction of the advanced Frostbite 2 game engine technology and the Battlelog social network.

Battlefield 3 is available now in North America and will be available in Europe on October 27th for the Xbox 360, PlayStation 3 and PC.