European version of APB Reloaded to be distributed by Iceberg

Iceberg Interactive has entered into a partnership with GamersFirst to distribute the retail version of the upcoming MMOG, APB Reloaded, in Europe. Currently in open beta, this virtual cops and robbers-themed game has already attracted more than 700,000 online players in less than three months.

“GamersFirst has been looking for a partner who can help us revolutionize retail distribution for Free2Play games in Europe. With Iceberg Interactive, we have found the perfect partner. Our pricing model for APB Reloaded actually pays a gamer to come try the game. This is unprecedented for a title which cost more than seventy million dollars to produce,“ says Rahul Sandil, Senior Vice President of Marketing at GamersFirst.

The suggested €19.99 retail version of APB Reloaded will include more than €35 worth of in-game items, including a permanent in-game high-performance vehicle, a permanent in-game weapon and 30 days of premium access that provides increased cash rewards, reputation gains and a 20 percent in-store discount. APB Reloaded will be released early in January, 2012.