Kaiser Chiefs announced as ambassadors for the “Xbox Summer Stadium” campaign

Microsoft has announced that the British indie rock band, the Kaiser Chiefs, will be ambassadors for the “Xbox Summer Stadium” sports and entertainment campaign from 15th June until 12th August 2012. As part of their role the band have pledged their support to Microsoft’s charity partner, Right To Play, encouraging fans to take part in donating to a great cause.

The Kaiser Chiefs have joined Right to Play Athlete Ambassadors including UK High Jumper, Martyn Bernard, and Red Bull Cliff Diver, Blake Aldridge, to deliver a special message asking fans to unite in the virtual world and support the charity.

On 16th June 2012 at 6 p.m BST, fans across Europe are invited to take part in the 100m dash on the Xbox Kinect Sports game and help break a Guinness World Record for the most people in an online race. Participants will not only have the chance to be record breakers, but Microsoft will also donate funds to Right to Play each time a person is taking part.

Kaiser Chiefs lead singer, Ricky Wilson, commented: “We’re proud to be supporting Right To Play and want to encourage our fans and Xbox communities to raise funds for a brilliant cause. Tomorrow on 16th June, I’ll be joining people across Europe in the charity fun run on Xbox LIVE. It takes just 10 seconds of your time to do something which will actually help children around the world.”

On the weekend of 15th-17th June 2012, Xbox is providing free access to its Xbox LIVE Gold subscription service and for every person who takes part in the charity run on 16th June 2012, Microsoft will make a donation to Right to Play. These contributions will enable Right To Play to use the transformative power of play to educate and empower children facing adversity.

Right To Play Athlete Ambassador and UK High Jumper, Martyn Bernard, commented: “Working with the likes of the Kaiser Chiefs and Xbox helps raise much needed awareness of the great things we can do together to improve the lives of children through sport. With their support and fans we hope that more children from around the world will have access to and benefit from Right To Play’s sport and play programming. Here’s to a fantastic summer of fundraising.”

Sport fans will also have the chance to represent their countries in weekly online tournaments, as well as watch the world’s greatest sports events on Xbox LIVE. The Xbox Summer Stadium campaign will culminate with an exclusive and intimate gig by the Kaiser Chiefs broadcast on the closing weekend of 10th August 2012. Xbox Gold members can watch it exclusively on Xbox LIVE via the MUZU.TV app as well as win tickets to attend the gig.

The donation site is now live and full details on how to donate and take part in Guinness World Record attempt on 16th June 2012 can be found at www.xbox.com/right-to-play.