Microsoft has announced that the British indie rock band, the Kaiser Chiefs, will be ambassadors for the “Xbox Summer Stadium” sports and entertainment campaign from 15th June until 12th August 2012. As part of their role the band have pledged their support to Microsoft’s charity partner, Right To Play, encouraging fans to take part in donating to a great cause.

The Kaiser Chiefs have joined Right to Play Athlete Ambassadors including UK High Jumper, Martyn Bernard, and Red Bull Cliff Diver, Blake Aldridge, to deliver a special message asking fans to unite in the virtual world and support the charity.

On 16th June 2012 at 6 p.m BST, fans across Europe are invited to take part in the 100m dash on the Xbox Kinect Sports game and help break a Guinness World Record for the most people in an online race. Participants will not only have the chance to be record breakers, but Microsoft will also donate funds to Right to Play each time a person is taking part.

Kaiser Chiefs lead singer, Ricky Wilson, commented: “We’re proud to be supporting Right To Play and want to encourage our fans and Xbox communities to raise funds for a brilliant cause. Tomorrow on 16th June, I’ll be joining people across Europe in the charity fun run on Xbox LIVE. It takes just 10 seconds of your time to do something which will actually help children around the world.”

On the weekend of 15th-17th June 2012, Xbox is providing free access to its Xbox LIVE Gold subscription service and for every person who takes part in the charity run on 16th June 2012, Microsoft will make a donation to Right to Play. These contributions will enable Right To Play to use the transformative power of play to educate and empower children facing adversity.

Right To Play Athlete Ambassador and UK High Jumper, Martyn Bernard, commented: “Working with the likes of the Kaiser Chiefs and Xbox helps raise much needed awareness of the great things we can do together to improve the lives of children through sport. With their support and fans we hope that more children from around the world will have access to and benefit from Right To Play’s sport and play programming. Here’s to a fantastic summer of fundraising.”

Sport fans will also have the chance to represent their countries in weekly online tournaments, as well as watch the world’s greatest sports events on Xbox LIVE. The Xbox Summer Stadium campaign will culminate with an exclusive and intimate gig by the Kaiser Chiefs broadcast on the closing weekend of 10th August 2012. Xbox Gold members can watch it exclusively on Xbox LIVE via the MUZU.TV app as well as win tickets to attend the gig.

The donation site is now live and full details on how to donate and take part in Guinness World Record attempt on 16th June 2012 can be found at www.xbox.com/right-to-play.

Jump into action and feel the burn with the “Kinect Sports: Calorie Challenge” Game Add-on for  Kinect Sports. In the new Calorie Challenge Mode, your favourite lunch foods and snacks will take the forms of your Avatar Calorie Rivals. Compete against Peppy Pizza, Supersonic Soda and others, as each food mascot represents a calorie goal to burn off through a series of challenges set within an allotted time period.


Available for 320 Microsoft Points starting 29 April, the “Calorie Challenge” game add-on offers 250 new Achievements Points, and two new Avatar Awards. 


Kinect Sports: Calorie Challenge” Calorie Rivals
· Steady Celery (25 calories)
· Blazing Banana (92 calories)
· Supersonic Soda (133 calories)
· Mighty Milk (198 calories)
· Peppy Pizza (302 calories)
· Chocolate Challenger (416 calories)

In just five days, Xbox LIVE aims to make history and you’re invited! At 18:00 on Saturday 23rd April, Xbox LIVE and Kinect Sports will attempt to set a new Guinness World Record for the ‘largest online 100m sprint’. So jump off the sofa, work up a sweat and become a world record holder.


To participate, just follow these three simple steps:


- First, to log your participation sign into your Xbox LIVE account, find Xbox Nations on the dashboard, and follow the instructions to download the Guinness World Record gamerpic before the official start time of 18:00
- Before the race starts, load your copy of Kinect Sports, choose Mini-Games from the Main Menu screen, select 100m Dash and then how many people you would like to participate (1 – 4 players). Finally, select Continue and you’re ready to race in the 100m mini-game!
- At 18:00, run the 100m dash as normal, with up to four people


If being a world record holder isn’t enough, you will also be rewarded with an exclusive Xbox LIVE and Guinness World Record Avatar T-shirt.


Last week, England Cricketer Graeme Swann, Winter Olympics Gold medalist Amy Williams, Olympic medalist in gymnastics Louis Smith and the “Lewis Hamilton of table tennis” Darius Knight  warmed up ahead of the Guinness World Record attempt. Darius managed to set a benchmark time of 9.20 seconds in the process. If you think you have what it takes to beat Darius, why not set you and your friends a challenge to beat their time whilst you make history!


There will also be a whole host of other ‘Play and Win’ prizes available through Xbox LIVE throughout the weekend, including:


· Chance to meet and train with WBA World super lightweight champion Amir Khan
· A pair of VIP Premier League tickets for a match of your choice during the 2011/2012 season
· Reebok trainers and clothing
· Microsoft Points
· Free Zune Passes


The Guinness World Record attempt is part of Xbox Nations, a free LIVE weekend offering all members the chance to experience Gold membership features for free from 9am Thursday 21st April until 11.59pm on Monday 25th April.


Xbox Nations will give you some discounts on content including a 50% discount on Arcade games illomilo, Plants vs Zombies and 3D Ultra Mini Golf. There are also discounts on Kinect Add-ons such as 50% off Your Shape Fitness Evolved: Toned Body and Bollywood downloads and up to 33% off Dance Central tracks such as Rihanna’s Disturbia, as well as a 50% discount on FIFA 11 Live All Seasons League Add-on. Also Sega are bringing you their catalogue of classic games for a steal too, so make sure you take full advantage!