UK: GAME stores hosting FIFA 14 Lock-In events

Leading videogames retailer GAME has announced its biggest EA lock-in series to date with 50 stores going into extra time to give gamers exclusive early access to FIFA 14, including hands on experience weeks ahead of the game’s official release on September 27th. The exclusive lock-ins will be hosted in partnership with EA Sports between September 8th - 22nd September.

The lock-ins gives gamers the chance to get to grips with the latest innovations to the award-winning game play and experience the thrills of scoring great goals.  The new pure shot feature and a brand-new ball physics system will transform shooting so every shot feels real and exhilarating, making  FIFA 14 more authentic and fun than ever before.

What’s more, GAME will also be opening up 300 of its stores at midnight on September 27th to allow gamers to take home the most anticipated football franchise of the year as soon as possible. Gamers who pre-order FIFA 14 on Xbox 360 or PlayStation 3 will also receive three Exclusive bonus packs - the Adidas, Historic Kit and Pro Boosters Bundles, plus Four FIFA Ultimate Team Packs.

Gamers can register for the lock-ins at their nearest participating store, either in person or by phone, or by sending their local store a tweet. Spaces are limited and customers will be chosen on a first-come, first-served basis. Gamers must be 16 or over to register and ID will be required for entry. The EA Sports team will also provide half-time refreshments and goody bags to all participants.

Charlotte Knight, Category Director at GAME said: “We’re delighted to once again partner with EA to bring the best exclusive content to the FIFA players around the UK. Our partnership with EA means we can bring FIFA 14 lock-ins to 50 stores around the country - if you’re a FIFA fan then these are not to be missed!   FIFA 14 is one of the most anticipated new releases of the year and is shaping up to be the best FIFA ever.”

The FIFA 14 lock-ins will take place at 50 stores across the country, throughout September.  Dates and locations can be fount here.